What is a channel partner?
A channel partner is a company that partners with a manufacturer or producer to market and sell the manufacturer’s products, services, or technologies. This is usually done through a co branding relationship. Channel partners may be distributors, vendors, retailers, consultants, systems integrators (SI), technology deployment consultancies, and Value Added Resellers (VARs) and other such organizations.
In the case of TopDollarHub (TDH) a channel partner is an affiliate who can have their very own “light” version of our network with limited offers. It is the perfect solution for affiliates wishing to launch a team of their own sub affiliates without the added cost of purchasing network software.
Is it my own affiliate network?
It is not to be confused with an affiliate network where it can be freely promoted and any sub affiliate can be accepted. All of your sub affiliates will affect the quality score of your main account and if one of your sub affiliates sends mass, poor quality traffic you run the risk of your entire account rates being reduced or even terminated. The channel partner system is more suited to affiliates wishing to grow their team.
How is it different from a referral program?
A referral program is where an affiliate would send another potential affiliate to TDD via a tracking link in exchange for a life time % of the amount the new affiliate generates.
The Channel Partner system allows the new affiliate to register under your brand, be approved by you and you control the rates your affiliate receives. e.g. you receive $3 per lead, you may decide to set your affiliates rates at $2.50 per lead. You would then earn $0.50 profit per lead. Your sub affiliates or team members will have their very own login details and be able to see how much revenue they have generated. They will not see the original lead amount and not see your profit amount or other sub affiliates/team members stats.
How does payment work?
We pay the channel partner a single amount for all of their, and their sub affiliates earnings each week. The channel partner can then generate a report of their sub affiliates earnings and pay them accordingly.
How do I become a channel partner?
Channel partner status is not open to everyone. You must have previously demonstrated good, consistent traffic. To esquire about becoming a channel partner please speak to your affiliate manager.